We have launched our own logistics infrastructure in Singapore. This step enables us to meet the growing demand for our frozen bakery products while ensuring that the cold chain is maintained to guarantee the high quality of our products.

For the commissioning of the first Backshop Asia truck, the Managing Director of Harry Brot and Backshop TK in Germany, Thomas Blohm, along with Christian Sommer and Patrick Meins in their roles as Managing Directors of Backshop Asia, were personally on site. They were joined by Roger Stadler, the third Managing Director of the joint venture, to maintain good relations with our business partners and to ceremoniously put the first truck into operation. This moment marks the beginning of a new era for the company in the Asian region. We are excited to see whether this first step will lead to an entire fleet that will further strengthen our presence and efficiency in Asia.

The Backshop Asia team also presented the latest frozen bakery products at SIGEP Asia, one of the region’s leading food trade fairs. Christian Sommer and Patrick Meins were there in person to gauge general customer interest: “The response to our products was overwhelming. We were particularly pleased with the positive feedback from visitors about our baked goods. This opportunity has shown us that we are on the right track and that the team on site is doing an outstanding job.”

Special thanks go to Shaqeez Muhammad and everyone involved, whose dedication and commitment made this success possible.

With the events in Singapore, we are well prepared for future challenges and opportunities in the Asian market. We look forward to the coming developments and to continuing to offer our frozen bakery products with the highest quality and reliability.